About MicroFer House
  New Bellus have devoted much effort in markets of B2B food ingredients, nutraceuticals and cosmetics. To increase competitiveness for product differentiation, the "Microfer" tourism factory was established in 2013. We focus on transformation from B2B to B2C marketing, develop affordable products of microbial fermentation for every customer, extend our product line and develop new branding strategies. Through factory tour and interactive learning, customers can receive great knowledge about our products and also experience the integrative mode of brick-and-mortar and virtual marketing.


  "Microfer" demonstrates a new generation concept of the whole-new LOHAS living style. Using five-themed halls, display walls and screens, and a diverse business running model, New Bellus via advertisements and media, interactively convey the concept of health maintenance. Internally, we gather both corporate's and the employees' experience and wisdom as the solid foundation for our integrative marketing plans. We aim to use theme-, education- and brand-based strategies to convey the value of our brands. Combined with experiential marketing, buzz marketing and brand marketing, we seek to shape the 'health' core value of our brands.